We wanted people to use the map to see the sights of New York.’ ‘People were fearful of going on the subways. Bronzaft who worked on Hertz’s team to resign the map in a 2004 statement to Newsday. ‘It was the 1970s,’ said psychologist Arline L. Their task: to make the existing subway map, created by Italian designer Massimo Vignelli, more user friendly and to entice people to ride the subway. Hertz’s firm was contracted by the Metropolitan Transport Authority (MTA) in the mid-1970s. The map is still used today, though there have been some tweaks to reflect the times and the city as it has evolved but what you see on the subway car is still rooted in Hertz’s design. In 1979, Hertz and his firm finished their redesign of the subway map in NYC and went on to become synonymous with transit mapping. Hertz’s 1979 subway map, which made the subway more accessible to riders. In the late 1960s, he opened his firm and over the course of his career, worked on various transit maps, in New York, Washington, and Houston, among other projects. He enlisted in the US Army for two years and eventually worked as an art director for advertising for the Walt Disney Company. On February 18, Michael Hertz, whose name shot to public transit fame when he and his firm redesigned the beloved map, has died in East Meadow, New York at age 87.īorn on Augto Brooklyn-based parents, Hertz grew up in the city and, in 1954, earned a fine arts degree from Queens College. It’s curves, stops, and colours are iconic and it’s easily one of the most iconic public transportation maps. New York City’s Subway map can be a key resource for even the most seasoned New York commuter or a safety net for a tourist on their first trip to the Big Apple.
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